REUSE, REDUCE, RECYCLE OR REGRET

Product:Recycle Message
Agency:Dentsu Makati
Country:Philippines
Category:Public awareness
Released:September 2009
Credits & Description:
Advertising Agency: Dentsu Philippines
Executive Creative Director: Mike Calaquian
Art Directors: Mike Calaquian, Sandy Floria
Copywriters: Mike Calaquian, Chan Delacalzada
Account Managers: Joee Mendiola, Jek Innocencio
The Print Ad titled Regret 1 was done by Dentsu Makati advertising agency in Philippines. It was released in the Sep 2009

Discussion: We all know that there's an increase of garbage in the Philippines
due to the amount of people who don't know where to throw the right trash. 
As  you can see from the image above, it's quite scary to think that someday 
it may happen to us regularly because we abused spoiling ourselves to the
luxury of being ignorant. We should reuse, reduce recycl, or regret.


"ALIVE"


Title: "ALIVE"
Duration: TVC 18s
Product: Nestle Yogurt
Client: Nestle PH

Description: Nestle shows that their yogurt is finest yogurt among them all. 

Discussion: 

SALI-SALITA



"Sali-Salita" | Kasambuhay Habambuhay Short Film Anthology | Nestle PH 
A film by A/F Benaza


Description: Because of her job, the mother is unable to spend quality time with her son. After receiving a call from her dad, she tells his son that his grandfather will come to their house. The grandfather and the son spend time together by playing a game where in one has to draw a paper from the box and whatever paper they get, and whatever is written on it, they will make a story out of it. 

Basically, this film is very effective for Filipinos since it's family-oriented. I admit, it's actually quite touching. It does not only shows the product (where in the box used is Nido, I see what they did there), it also shows the importance of giving time for your family despite your hectic schedule. Sometimes we tend to take advantage of our loved ones because we have this assurance that they're going to be there all the time. However, we also tend to overlook that they too can be drifting away from us without us realizing it. So I pretty much guess that that is what this commercial wants to impart to their viewers. 

ROYAL TRUORANGE



So this a 1976 ad from Royal. Unlike the present commercials from Royal, this one's straightforward with their message. The video consists of people dancing and just having a drink of Royal. And there's this girl who talks on the background.

Personally, I think this TVC is pretty entertaining because it seems like 70's feels so homey and simple. 


"SAYAW"


Title: "Sayaw"
Duration: TVC, 15s edit master version 1 (peel away)
Agency: Publicis Manila
Prod. House: Provill
Product: Nestle Drumstick Duo
Client: Nestle Philippines 
Producer: Jing Javier
Director: Jeorge Agcaoili
Colorist: James Ecito
Editor: Joel Alagao
Suite: Flame
Date: January 17, 2013

Description: a humorous commercial about a single guy trying to pretend as if he's with someone else. 

Humor will never be absent in every Filipino commercials (including drama, too). And in this commercial, it shows that you'll never feel alone as long as you have Nestle Drumstick Duo. To be honest, I don't see any significance as to why an ice cream has anything to do with being single. Maybe it's because it's usually perceived that single people love to eat? Or maybe it's just for the humor effect? Whatever the reasons have to be, the ice cream sure looks delish, nonetheless. 

"SALT"



Title: SALT

Length: 15 seconds

Date: March 5, 2013

Ref. No.: 130305.01

Agency: PUBLICIS MANILA

Client: Nestle Philippines

Product: Nestle Wellness 

Prod. House: FILM PABRIKA

Director: CARLO DIRECTO

Producer: JEM LIM/ DINO DELA RAMA

Colorist: EMIL BATUNGBACAL

Editor/s: YARD

Artist/s: EOVFX


Description: Nestle compared salt from Magic Sarap, claiming that Magic Sarap has less sodium than real salt. 

Sure, salt can cause kidney problems.

Since then, I wasn't fond of granules or anything that substitutes salt. I believed that whether this Maggi Magic Sarap contains less sodium, there would always be an ingredient in it that will still make it unhealthy. Although it contains less sodium, it's still artificial and it contains preservatives. 

To put this bluntly, I think this commercial is subpar. People claiming that Magic Sarap is a good substitute for salt are kidding themselves. Salt will always be better since it existed a looooooong time ago before this product is even created. I know that salt causes kidney problems and whatnot but I think everything comes in moderation. It's not like you're going to pour the entire salt in your dish, right? 

If Nestle is going to embed to people's mind that their product Maggi Magic Sarap is a much healthier alternative, they're dead wrong. 

"PANCIT NI MANG JUAN"



Url: https://www.youtube.com/watch?v=s_06NfhEJWY
Title: Expressions of TVC 305
Length: 30 seconds
Date: August 13, 2012
Ref. No.: 120813.01
Agency: PCAV
Client: URC
Product: PANCIT NI MANG JUAN
Prod. House: PROVIL
Director: JEORGE AGCAOILI
Producer: Steve Vesagas / Lei Hossienzadeh
Colorist: Eric Carlos
Editor/s: Mary Ann Solomon
Artist/s: Rommel/ Jerome

In this commercial, Jack and Jill’s Mang Juan featured their new line of product: noodles. Of course it’s known that Mang Juan had made a name for being just a junk food. But considering that their new product had uniqueness when it comes to flavor, Filipinos had loved it.

As usual, the humor will never be excluded from every Filipino commercials.